The Waiting Game in Agricultural Marketing

Since the beginning, our philosophy for Anandham has been to grow only crops that are directly consumable by the producers (that's us). This summer (as we did last summer), we sowed "எள்" (Ellu/Sesame) in most of our arable fields.



Due to various reasons, we had a sub-optimal yield. At prevailing prices at the time of harvest (a couple of months back), our yield would have lost us about 25-30% of our investment. Instead, we decided to just stock it at home and wait. Why? Because we could afford to (more about this later in the post).

Last week, we sold the majority of our sesame stock at INR12 more per kg than what we were offered less than two months back. At this rate, we even managed a decent profit for the season.

Now, to the waiting part - how many small and medium farmers could afford to wait two months or more to sell their produce? Only a very few. The rest have debts to repay and home expenses to take care of - they have to sell off their crop as soon as possible. The middlemen, whose business is to stockpile agricultural products at harvest time, end up making most of the profit from increases in prices. So, when Government ministers claim price increases benefit farmers, please don't believe them. 

Kaushalya Foundation - A Novel Take on Selling Vegetables

IIM அகமதாபாத்தின் MBA பட்டம், பலருக்கு பன்னாட்டு நிறுவனங்களில் லட்சக்கணக்கில் சம்பாதிப்பதற்கான நுழைவுச்சீட்டு. ஆனால், கௌஷலேந்தர குமார்க்கு அப்படி இல்லை.

இவர் ஒரு IIM அகமதாபாத் பட்டதாரி. பொதுவாக, IIM-களில் இருந்து வரும் MBA பட்டதாரிகளுக்கு, பன்னாட்டு நிறுவனங்களில் உயர் பதவி, கை நிறைய சம்பளம் என வாழ்க்கை பாதை எளிதாக அமைந்துவிடுகிறது. ஆனால், இவரோ  வித்தியாசமான வாழ்க்கையை தேர்ந்தெடுத்திருக்கிறார். அவர் இன்று ஒரு காய்கறி வியாபாரி.

படிப்பின் போது காய்கறிகள் விற்பவர்கள் பற்றி செய்த project-ஐ வைத்து, படித்து முடித்ததும் குளிரூட்டப்பட்ட தள்ளுவண்டி ஒன்றை புதிதாக வடிவமைத்தார். அத்தோடு நிறுத்திவிடாமல், தானே அதை வைத்து விற்பனையும் செய்ய ஆரம்பித்தார். விவசாயிகளிடம் இருந்து நேரடியாக காய்கறிகளை வாங்கி, நேரடியாக நுகர்வோரிடம் விற்பனை செய்தார். இடைத்தரகர்களுக்கு சென்று கொண்டிருந்த பெரிய பங்கை பகிர்ந்தளித்ததால் உற்பத்தி செய்பவர்களிடமும், வாங்குபவர்களிடமும் நல்ல வரவேற்பு.

இப்படி ஒரு நூதன யோசனையை வெற்றிகரமாக செயல்படுத்தி இருக்கும் கௌஷலேந்தர குமார் போன்றோர்தான் எனக்கு உத்வேகம் அளிக்கின்றனர்.

For my non-Tamil audience: 

Mr. Kaushalendra Kumar is a social entrepreneur and one of my sources of motivation. A graduate of IIM-A, he sells vegetables. Surprising, huh? The story is here. 

Why Agriculture?

I initially wanted this to be an elaborate post on all my logical reasoning and complex thought processes for this decision - but that's how it's been sitting as a draft for well over an year. Time to get it out!

Here are the reasons why I chose to be an agricultural entrepreneur.

I love Agriculture and Allied Activities

Every time I visited our native village, Edanganni, I felt at peace. I slept better there than anywhere else. 

My dad says we have agriculture in our veins - I guess that's true!

The Growing Demand for Food around the World 

I kept reading about increasing food prices, potential famines, food riots, food export restrictions and other similar stories. This recent NYT article kind of summarizes my fears. 

Increasing Usage of Pesticides in Food Crops 

We have all heard about the unintended side-effects of stronger and stronger pesticides applied on our food crops. We all worry about it. Those who can afford it, can switch over to premium-priced organic produce. What about the rest of us?

Educational background

I chose to become a veterinarian because of my love for animals. In my current work (which has the least possible relation to my field of study), I've thrived, but always felt a longing to return to what I studied for. 

Livestock rearing has always been a discussion in our circles - Agriculture, I felt, would be the ideal start towards an integrated farming system somewhere in the future. 

Miscellaneous

• I read about urban/community farming in places like Detroit, MI, experienced farmer's markets (the US version) and heard  many inspiring stories of entrepreneurial nature (Thanks NPR!). 
• I was intrigued by the idea of a small self-sustaining unit that required minimal inputs to operate normally and potentially require NO external inputs, in times of crisis/need. 
• I wanted my kids to experience the India I loved and continue to love. 

So, that's how Anandham - An Agri AdVenture was born.